Purebred Livestock Marketing
Paperback Book: 208 Pages
2nd Edition: Published 2014
The art and strategy of merchandising purebred livestock is one that captures the attention of many purebred livestock producers. Whether you are a seasoned producer, or just getting started, learn how to create a brand identity, establish an advertising plan, or evaluate your current promotional efforts to improve sales and exposure. Rachel Cutrer uses her experiences as a livestock marketing professional at Ranch House Designs, Inc. and as a cattle breeder at V8 Ranch to describe what it takes to build a great livestock marketing plan through photography, print advertising, web design, social media, and showing.
Compared to the first edition, this book features expanded social media information, the livestock stylebook, code of ethics, and more.